All White Shades Aren’t The Same When It Comes To Weddings

Wedding gowns come in over 200 variations of the colour white, from the purest to the creamiest. Such variety ensures that every bride, regardless of complexion, will have a perfect white wedding dress.

For over 300 years, white has been the colour for wedding gowns in the Western world. We all know that white gets dirty quickly, and it was for this reason that the colour symbolized prosperity – only the rich could afford to launder it and avoid “dirty” work. Nowadays, white doesn’t really represent wealth as much as it does purity and joy, two traits that certainly relate to most weddings.

Granted, other colours are becoming popular, including pink, lilac, red and even yellow, depending on the style of the wedding service and the preferences of the bride. But there’s no doubt about it; white remains the most popular colour for wedding dresses in North America, and it’s a trend that is seen across the globe.

The perfect white wedding gown for you depends on what looks best with your skin tone. Ivory and creamier shades (aka antique) are perfect for fair and medium complexions. Darker skin looks best in pure white (also suitable for medium tones), and can even venture into shades with hints of blush pink and gold. Olive complexions are best fitted in ivory, white and off white. It’s easy to find the white for you – just ask for a colour swatchbook in the fabric of your desired wedding dress. Then, you’ll be able to compare the shades in different types of light, not just the often flattering light of the fitting room. It takes about 6 six to eight months for a new wedding dress to be made, and even longer if you’ve got a lot of customized requests. Add a month for alterations and to add the bustle. That means you should make ordering your dress one of the first things on your To Do list.

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