Author Nick: deluxelogomojo
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Paul Rand: The Real Logo Design King It’s too bad that Nike CEO Phil Knight can’t appeal to Paul Rand for help. As the ubiquitous Swoosh becomes as much a symbol of corporate greed and exploited Southeast Asian workers as it is of athletic prowess, Rand might have a fix quicker than Knight could dispatch [...]
Logo Design Can Be the Difference Between Success & Failure Looks matter more than ever. We’ve all heard critics and consumers wax poetic about iMacs, iPods, and even Target toilet brushes. Interior design has become a national pastime, and shows such as Trading Spaces, Extreme Makeover: Home Edition, and Queer Eye for the Straight Guy [...]
What’s Your Logo Design Brand – Use it or Lose it! With so many similar products and services out on the market today, it’s difficult for small businesses to differentiate themselves from their larger competitors. So how can a small business gain a competitive edge against larger businesses? Great logo design branding! When designing your [...]
Generally, all the principles of design apply to any piece you may create. How you apply those principles determines how effective your design is in conveying the desired message and how attractive it appears. There is seldom only one correct way to apply each principle. Balance Visual balance comes from arranging elements on the page [...]
Corporate Identity? Surely It’s Just A Name & A Business Logo Design! Well, I tend to disagree. To me, a corporate identity is not only the visual representation of a business (name, tagline: value proposition in minimal number of words, logo design, corporate colors and typeface), but also its philosophy and its values. In today’s [...]
The explosive growth of the internet has caused radical changes to many aspects of business, but even as online communication is used with higher frequency each year – from emails to instant messenger services – phone calls are still at the heart of communication in the business world. There’s no substitute for speaking to colleagues, [...]
Leased lines are among the most efficient phone connections available for business premises, which are capable of delivering high speed broadband access and connecting multiple locations. With a leased line, you will no longer need to worry about your connection being slower than promised as you won’t be sharing a network. Therefore, a 2Mbps connection [...]
Compiling benefits packages to suit the needs of the typical employee is a task often doomed to failure, especially in organisations that employ people from a range of backgrounds who are likely to have very different requirements. Rather than wasting considerable funds on benefits that are not likely to be needed or appreciated by the [...]
With so many different locations hoping to draw tourists to their sunny climes this year, one of Europe’s fastest rising coastal destinations is Larnaca in Cyprus, which is becoming ever more popular with holidaymakers as well as business travellers. This historical city on the shores of the Mediterranean offers much to appeal to cultural explorers [...]
When travelling to New York with a dog, you may think it would be difficult to find things to do with your canine companion. However, with some research and planning you may be surprised at the amount of pet friendly attractions you can find. For many dogs and their owners, one of the simplest pleasures [...]
