Author Nick: jbrackin
Site: http://www.espconsultancy.co.uk
Whilst focus group research has many benefits, as with all research methods there are limitations. Even with the “right” participants, a perfect environment, and a trained moderator, the eventual success of focus group research in providing useful actionable, insights is fully dependent on the analysis method used to decipher the session. In the past this [...]
So specifically what are values? Values are the distinctive and instinctive judgements that convey our beliefs about what is right, wrong, good, bad, happy, sad or desirable or undesirable. Values can be defined as “trans-situational goals that serve as guiding principles in the life of a person or group” said Shalom Schwartz the Psychology PhD, [...]
Psychographic research and marketing is based on how the mind of the consumer works. Psychographic research attempts to recognize characteristics of consumers that may affect their reaction to various brands, services, advertising, marketing and promotional communication. Yet, unlike classic focus group research it has the objective of gathering insights about the values, beliefs, attitudes and [...]
Psychographic research and advertising is based on the mind of the consumer and how they think. Psychographic research attempts to diagnose characteristics of consumers that can affect their response to various products, services, advertising, marketing and promotional messages. Yet, unlike regular focus group research it has the objective of gathering insights about the values, beliefs, [...]
Market research, defined as the orderly, uncolored collection and analysis of intelligence about your prospects, customers, competitors, and or marketplace is vital to ensure business success. From multi-national omnibus research to informally asking a few satisfied customers why they buy – all research provides valuable data for the reason that however it is gathered it [...]
If you deliver advertising or brief it, you’ll understand that each advertising and marketing professional requires an effortless, fast technique to pick out the relevant information for a creative brief. Yet because of time pressures it’s hard to find the time to do this properly. This four question approach might help you produce content rich, [...]
Understand your customer Whilst it is true that ‘if you don’t comprehend your customer, you don’t learn your business’ in today’s competitive marketplace this is not enough. You might need to learn their desires, attitudes and beliefs otherwise it is almost impossible to anticipate their behaviour. And if increasing your roi is important, then being [...]
The explosive growth of the internet has caused radical changes to many aspects of business, but even as online communication is used with higher frequency each year – from emails to instant messenger services – phone calls are still at the heart of communication in the business world. There’s no substitute for speaking to colleagues, [...]
Leased lines are among the most efficient phone connections available for business premises, which are capable of delivering high speed broadband access and connecting multiple locations. With a leased line, you will no longer need to worry about your connection being slower than promised as you won’t be sharing a network. Therefore, a 2Mbps connection [...]
Compiling benefits packages to suit the needs of the typical employee is a task often doomed to failure, especially in organisations that employ people from a range of backgrounds who are likely to have very different requirements. Rather than wasting considerable funds on benefits that are not likely to be needed or appreciated by the [...]
With so many different locations hoping to draw tourists to their sunny climes this year, one of Europe’s fastest rising coastal destinations is Larnaca in Cyprus, which is becoming ever more popular with holidaymakers as well as business travellers. This historical city on the shores of the Mediterranean offers much to appeal to cultural explorers [...]
When travelling to New York with a dog, you may think it would be difficult to find things to do with your canine companion. However, with some research and planning you may be surprised at the amount of pet friendly attractions you can find. For many dogs and their owners, one of the simplest pleasures [...]
