Link Building strategy considerations
Before entering into your Link Building Campaign, there are two highly important factors to consider; Organic Link Footprints and Natural Link Fingerprints, these become ever increasing in importance due to the ever updated nature of Google… This post examines the ways and means of manipulating these important factors and illustrates some examples of how to and how not to produce backlinks.
Keep Sources Relevant – I recently met with a Link Builder who was seasoned in one of the UKs largest digital agencies… from the horse’s mouth – this agency knew nothing of affective link building and would outsource to other agencies within the UK to see what they would indeed do in their campaigns – well they must have outsourced to some right tom fooleries – as they were linking loans websites from games websites… Thus what is meant by Keeping Link Sources relevant – is derived from the onsite factors, thus if you’re plugging ‘loans’ – links from finance and in turn loans websites are certainly more affective that a link from a games website. Now this might seem a bit obvious, but if you knew the company i was referring to you to would be thinking this may need including here.
Step 1 – Begin with a dash of Brand Links… A Brand Link is something that truly shot to fame in late 2009 – welcomed by those in the ‘know’ and endorsed widely across SEO circles the Brand Link traditionally takes the form of either the Name of your website, a flat link, or simply an anchor texted version of your URL. These links will test the accuracy of your onsite factors and also being to bolster the Homepage with relevant links. Building Brand Presence – Ever since the Vince update of 2009 –Branding can play its part in successful SEO – the argument that the Google SERP is their shop window suggest this to be true – but it is important to consider Google is about showing relevant and authority listings, thus – does phone giant Orange really know more about mobile phones that the chap with the mobile phone shop at the bottom of the high street? Brand links can take a variety of form, flat linking i.e. http://justlinkbuilding.com/ or can be anchor text’s accordingly.
