The Giant Digital Market : Consumer Today
Consumers today are price sensitive and more sophisticated than ever before. Advertisements such as “Work at Home and Make $23,000 a Week” no longer seem to have a major impact on the general consumer market. It is better to approach consumers with honesty and logic.
So what do consumers need? Who can they trust?
· They are short of time and want more convenience.
· They see too many sites that have similar products.
· They have high service expectations.
· They value quality more than price.
· They need love, security, knowledge, and information.
Even statistics show that adults spend twice the time surfing the Internet than teens. However, teens also spend a lot of money online. Any site with video games, music, brand-name clothes, fragrances, sneakers, and electronics will definitely attract teens. Teens are known to spend large amounts of money online.
The new data from Media Metrix shows that teens “spend an average of 303 minutes online per month, compared with the adult average of 728 minutes per month.” Millions and millions of people are getting online. Thus, you have better opportunities right now than at any other time to explode into this cyberspace and rake in the profits.
Your product has to be unique and attractive so that teens will ask their parents to buy the products for them. For example, Playstation2 and cellular phones can target a huge market. Marketers aim for the needs and desires of teens, and urge them to purchase. Phone.com recently reached the record as one of the most profitable companies in the world. Its sales are skyrocketing.
Besides teens and adults doing their shopping online, statistics indicate that there are millions of people in the United States who may be targeted as online consumers.
Industry analysts predict that online sales will zoom to an astounding $3.5 trillion by the end of 2010. Companies that refuse to do business on the Internet are going to fall behind in today’s competitive world.
Rangi likes to writes articles in many different niches and has got the website in health which is Toenail Fungus Laser Treatment and Outsourcing and Offshorings
