Which White is Best For You?
Bridal gowns come in over 200 variations of the colour white, from the purest to the creamiest. With such an array, there’s a white that’ll compliment every bride, regardless of skin tone.
For over 300 years, white has been the colour for bridal gowns in the Western world. Historically, white was associated with wealth as it was only the upper crust that could keep their clothes so fresh through daily activities and laundering. Weddings are joyous occasions, and white is what we normally associate with happiness and purity in recent times.
Of course white isn’t the only colour for wedding dresses. Other colours, like pink, lilac and yellow may be favoured by the bride. However, white is still the most common in North America – and the trend has spread around the world.
If you’re shopping for a white bridal gown, make sure to choose one that matches your skin tone. Ivory and creamier shades (aka antique) are perfect for fair and medium complexions. If you’ve got a dark complexion, choose a plain white or something with hints of pink and gold. White, off-white and ivory compliment olive complexions, bringing out their depth. It’s easy to find the white for you – just ask for a colour swatchbook in the fabric of your desired wedding dress. Then, you’ll be able to compare the shades in different types of light, not just the often flattering light of the fitting room. And remember, if you’re purchasing a new wedding dress, you’ll be waiting at least six to eight months for it to be made, plus a month to allow for modifications.
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